The Paris Map Of Desire

The Map of Desire is a real-time map of Paris shoppers based on Twitter action inward the French capital. The creators of the map claim that it uses machine-learning to rails the location together with grade of wish amid Parisienne shoppers inward real-time.

I'm non certain how much 'machine-learning' is truly taking place. What the map does is search geo-tagged Twitter messages posted inward Paris for a give away of key-words associated amongst shopping together with wish (e.g. 'want', 'need'). Tweets proverb that individual has bought something are shown on the map amongst orangish markers together with desires are shown inward pinkish (looking at the code for the map I mean value the white markers demo when individual swears on Twitter inward Paris).

As amongst all these real-time Twitter maps the map is solely showing a minor subsection of the full general population (Twitter users who part their location). However, if this is the demographic which retailers together with advertisers actually want to target, together with then I estimate this form of real-time Twitter map could hold upward useful. At the real to the lowest degree it is an interesting visualization of Twitter action inward Paris.