Location Inward Advertising

Using location inwards advertising is hard. Google has tried advertising on Google Maps together with it besides offers advertising options to developers inwards the Google Maps API. From what I tin hand the sack scope neither approach has actually worked inwards monetizing Google Maps.

The other long running endeavor to purpose location inwards advertising has been to mail text messages to consumers based on their whereabouts. If you lot are a regular attendee at online mapping conferences together with meet-ups you lot volition in all likelihood hold out equally bored equally I am of pitches from geniuses who claim to convey discovered a novel method of sending consumers text messages (containing adverts or coupons) based on their location.

My instinct is that people don't desire ads on their maps together with they don't desire to hold out bombarded alongside text messages every fourth dimension they walk yesteryear a store.



So location inwards advertising is hard. However British Airways has managed to crevice location rather spectacularly inwards their novel advertising displace inwards London. And they convey done this non yesteryear using the location of consumers only yesteryear using the locations of BA planes.

In London British Airways are launching novel video billboards that react when planes wing overhead. Using the Automatic Identification System (AIS) the billboards are able to rails the position of British Airway flights together with to display flying details alive inwards video adverts.

You tin hand the sack regard the number inwards the video inwards a higher house equally a pocket-sized inwards the cite points at planes flying overhead together with the plane's flying number together with beginning or goal is displayed alive on the billboard.