The Seattle Times has created an interactive map of Nielsen demographic groups inwards Seattle.
The Nielsen Company categorizes people into 66 unlike demographic groups inwards club to help businesses target their marketing to a greater extent than effectively. By looking at the dominant groups inwards unlike neighborhoods the market-research company tin spot the axe than infer generalized characteristics of the local residents.
The Seattle Times' What Your Census Tract Says About You is an interactive map revealing the 2 most dominant Nielsen categories inwards each Seattle neighborhood. Click on a Seattle neighborhood together with you lot tin spot the axe honour out what Nielsen thinks nearly the people who alive there.
These Nielsen categories advise that in that place may live on a futurity for Judgemental Maps inside the marketing world. These stereotype maps may non live on quite also researched every bit Nielsen's neighborhood categories simply I'm certain they are made amongst much to a greater extent than existent local knowledge.
Looking at the 2 maps higher upwards in that place does to live on unopen to course of didactics of understanding betwixt the two. Where the judgmental map has 'Republicans' the Seattle Times has 'Executive Suites' together with where the judgmental map has 'Single Girls Drinking Wine' the Seattle Times has 'Bohemian Mix'
No comments:
Post a Comment